I call them that because, in effect, that’s the way they operate. Look – how many search engines do you think there are? HUNDREDS AND HUNDREDS! Yet, Google, Yahoo, Bing and Ask are the most in-your-face and in that order and the main one is Google. It irritates the breath out of me that many’s a person I have come across that thinks Google search engine is the Browser. Of course, this hasn’t been helped by the behemoth introducing its own browser known as Google Chrome. But, still, you get the point. There are so many search engines it’s unreal.  They all vie for your attention and to such an extent now that there is a need for a search engine to search for search engines. Ultimately, I believe the search engine will be nothing more than a news link provider. Websites will be, as they almost are already, lost in the fog and many business websites will have to rely on their own efforts to be found and used by a selected audience. My worry remains that as we reach critical mass point, governments will simply hijack the search engines and Orwell’s 1984 will be in full evidence as they use it to manipulate what we are provided with. It has already happened as I write this where Google has begun to excise information at the legal behest of the EU.

Not good for business; not good for the human race.